How to Work Out When You Should Be Advertising on TV

How to Work Out When You Should Be Advertising on TV

Is your TV campaign a Series, or a Movie or a Magazine Programme?  Perhaps it is the News or a Soapie? Let us equate your campaign to a typical TV type genre so that you can work out the best way of flighting your ads – or phasing your ads. A series is generally a...
How to Work Out Which is the Biggest TV Program

How to Work Out Which is the Biggest TV Program

We are going to start off with some examples for you to assess the biggest TV program. The first two this month, are SABC 1 and SABC 2. Below you will see an analysis done using our TV software that shows:   Day and date of broadcast The channel from-to Programme...
How to calculate TV ratings

How to calculate TV ratings

Let us revisit some TV planning concepts 101. TV Ratings simplified for you: Today we call them TV Ratings; they were previously referred to as ARs (AMPS Ratings) What are TV ratings?  These, as in any other “rating”, are a way of describing the ranking of whatever...
Why you should brief media before creative

Why you should brief media before creative

The Story of the Cart, The Horse and the Carrot. Which goes where?  Should you brief media first, or creative?  You may well ask in this multi-channel marketing world. Let us Start with the Cart This is your advertising message.  You want to put it in the cart and...