Consumer insights and Why we need them

Consumer insights and Why we need them

Consumer insights are key to any successful and well planned marketing campaign. They tell you where to advertise, how to advertise and who to advertise to. Unfortunately the outdated LSM module fails to present valuable consumer insights for the marketing industry...
E-commerce : Creating Success

E-commerce : Creating Success

I consider myself to be a digital diva. Spending more than 50% of my personal time online, I’ve built up expectations around how I would like the online world to be presented to me. I am quickly frustrated by a time-consuming loading page and more so when i cant...

Do you need SEO?

Search engine optimization or SEO for short is an internet marketing strategy implemented through the process of producing content in a particular way in order to increase online visibility. Simply put, you produce strategically enhanced content to make your brand...
Fake News: Everything you need to know

Fake News: Everything you need to know

The Fake News epidemic is upon us. 2016 saw a rapid increase of fake news stories popping up online. Ever since the rise of new media, traditional news sources have slowly been pushed out. People are increasingly turning to online sources to receive the latest news...
Virtual Reality Marketing

Virtual Reality Marketing

Living in an ever changing digital world, it is no surprise that virtual reality is finding its way into the marketing industry. Big international brands such as Coke, Mcdonalds, TopShop and Volvo have realized the opportunities VR can bring to an advertising...