Generation Z versus Millennials

Generation Z versus Millennials

A lot is written about Generation Z and Millennials. In a South African context, we take an objective look at the real media differences between Millennials (age 24 to 32) and Generation Z (under age 24). Twitter and Instagram are notably more popular amongst the...
Streaming TV in South Africa

Streaming TV in South Africa

A long, long time ago, a marketer once said of streaming TV that “South Africans won’t watch TV online”.  That was the year 2005 and the year 2006, several times again and possibly many times today.  It just isn’t the case anymore. Despite it...
How to prepare the best media agency brief

How to prepare the best media agency brief

Preparing a media agency brief is a crucial step for a brand or marketing manager.  It can mean the difference between a brilliant revert and completely unguided guess, the difference between an effective 1- or 2-week process, or a completely ineffective months-long...