The 5 biggest media advances today

The 5 biggest media advances today

The media world is changing more rapidly than ever before.  Keep up with the biggest media advances. To read more articles on the biggest media advances and free infographics in your inbox every week from Limelight Consulting, join our mailing list Read all about it…...
Why you shouldn’t cut Adspend in a Bad Economy

Why you shouldn’t cut Adspend in a Bad Economy

In a bad economy, the first budget to be cut is usually the ad budget. Why continue pushing sales when you know people won’t have the money to buy?  That is possibly not the best thinking. It’s not guaranteed that 2017 will be tough year but it’s...
Apple has quietly step-changed streaming TV

Apple has quietly step-changed streaming TV

Until now, all streaming TV services work as an app on either your connected TV, or the set-top box, like an Apple TV. You go in to the app for Netflix, Hulu, ESPN, or HBO Now and navigate the content to what you want to watch. With the new Television app...
Why a media company is making a self-driving cars

Why a media company is making a self-driving cars

Self-driving cars from Google.  Dodgy fake news sites via Facebook.  Why are these companies doing this?  Good and Evil?  No, it’s their business – they are media businesses. Self-driving cars have been seen as a rather altruistic dream that Google is...
How to market to modern Upmarket Moms

How to market to modern Upmarket Moms

The days of mad men constructing patronising campaigns targeting ‘housewives’ are gone.   We look deeper in to the best people on the planet – our Moms and, more specifically – upmarket moms. 74% of upmarket moms work full-time,  11% own their own business,...