How to prepare the best media agency brief

How to prepare the best media agency brief

Preparing a media agency brief is a crucial step for a brand or marketing manager.  It can mean the difference between a brilliant revert and completely unguided guess, the difference between an effective 1- or 2-week process, or a completely ineffective months-long...
How to Work Out When You Should Be Advertising on TV

How to Work Out When You Should Be Advertising on TV

Is your TV campaign a Series, or a Movie or a Magazine Programme?  Perhaps it is the News or a Soapie? Let us equate your campaign to a typical TV type genre so that you can work out the best way of flighting your ads – or phasing your ads. A series is generally a...
E-commerce : Creating Success

E-commerce : Creating Success

I consider myself to be a digital diva. Spending more than 50% of my personal time online, I’ve built up expectations around how I would like the online world to be presented to me. I am quickly frustrated by a time-consuming loading page and more so when i cant...
How to Work Out Which is the Biggest TV Program

How to Work Out Which is the Biggest TV Program

We are going to start off with some examples for you to assess the biggest TV program. The first two this month, are SABC 1 and SABC 2. Below you will see an analysis done using our TV software that shows:   Day and date of broadcast The channel from-to Programme...
Fake News: Everything you need to know

Fake News: Everything you need to know

The Fake News epidemic is upon us. 2016 saw a rapid increase of fake news stories popping up online. Ever since the rise of new media, traditional news sources have slowly been pushed out. People are increasingly turning to online sources to receive the latest news...