How to calculate TV ratings

How to calculate TV ratings

Let us revisit some TV planning concepts 101. TV Ratings simplified for you: Today we call them TV Ratings; they were previously referred to as ARs (AMPS Ratings) What are TV ratings?  These, as in any other “rating”, are a way of describing the ranking of whatever...
Virtual Reality Marketing

Virtual Reality Marketing

Living in an ever changing digital world, it is no surprise that virtual reality is finding its way into the marketing industry. Big international brands such as Coke, Mcdonalds, TopShop and Volvo have realized the opportunities VR can bring to an advertising...
The Power of Social Influencer Marketing

The Power of Social Influencer Marketing

Modern day society is filled with people who are constantly glued to their screens and base majority of their opinions on what they find on social media. The days of being influenced by your favourite movie star in their newest film has slowly diminished and social...
What is Snapchat?

What is Snapchat?

With 150 million daily and 301 million monthly active users, Snapchat has advanced into one of the most popular social media apps used today.  The live action multimedia app is used to send bite-sized information, which is all we want and need in our fast-paced...
Why you shouldn’t cut Adspend in a Bad Economy

Why you shouldn’t cut Adspend in a Bad Economy

In a bad economy, the first budget to be cut is usually the ad budget. Why continue pushing sales when you know people won’t have the money to buy?  That is possibly not the best thinking. It’s not guaranteed that 2017 will be tough year but it’s...