Generation Z versus Millennials

Generation Z versus Millennials

A lot is written about Generation Z and Millennials. In a South African context, we take an objective look at the real media differences between Millennials (age 24 to 32) and Generation Z (under age 24). Twitter and Instagram are notably more popular amongst the...
Streaming TV in South Africa

Streaming TV in South Africa

A long, long time ago, a marketer once said of streaming TV that “South Africans won’t watch TV online”.  That was the year 2005 and the year 2006, several times again and possibly many times today.  It just isn’t the case anymore. Despite it...