How to market to modern Upmarket Moms

How to market to modern Upmarket Moms

The days of mad men constructing patronising campaigns targeting ‘housewives’ are gone.   We look deeper in to the best people on the planet – our Moms and, more specifically – upmarket moms. 74% of upmarket moms work full-time,  11% own their own business,...
Connected Media in today’s Modern World

Connected Media in today’s Modern World

The media world in South Africa has changed dramatically. We look at exactly where and when consumers are really using old media and new, connected media today from a snap sample of 1,200 mobile users. The highest-growth social media platform, Instagram is...
The truth about who earns the money

The truth about who earns the money

One of the biggest misconceptions in marketing, in South Africa, is about who really earns the money in the country.  Sadly, there is a perception that ‘upper market’ is a synonym for ‘white’ and that ‘lower market’ or ‘mass...