Advertising in eSports: What are you waiting for?

Advertising in eSports: What are you waiting for?

Advertisers have been Piggybacking off sports events for years. This is either physical advertising at the event or advertising on the platforms that broadcasting the events.  Viewers see large amounts of paid-for advertising at sports events: next to the field, or at...
Consumer insights and Why we need them

Consumer insights and Why we need them

Consumer insights are key to any successful and well planned marketing campaign. They tell you where to advertise, how to advertise and who to advertise to. Unfortunately the outdated LSM module fails to present valuable consumer insights for the marketing industry...
The 5 biggest media advances today

The 5 biggest media advances today

The media world is changing more rapidly than ever before.  Keep up with the biggest media advances. To read more articles on the biggest media advances and free infographics in your inbox every week from Limelight Consulting, join our mailing list Read all about it…...

Do you need SEO?

Search engine optimization or SEO for short is an internet marketing strategy implemented through the process of producing content in a particular way in order to increase online visibility. Simply put, you produce strategically enhanced content to make your brand...
Apps in the Marketing Industry

Apps in the Marketing Industry

Moving into the second quarter of 2017, it has become clear that huge shifts are taking place in the media- and app marketing industry. Social media is increasingly playing a role in announcing, reporting, revealing and sharing news in every arena, from denouncing...