All Millennials have this Dangerous Addiction

All Millennials have this Dangerous Addiction

People develop different addictions at different times in their lives, but overall people tend to develop specific addictions when they are younger due to them going through large amounts of change. Thus addictions like smoking and drinking are developed at younger...
Why you should brief media before creative

Why you should brief media before creative

The Story of the Cart, The Horse and the Carrot. Which goes where?  Should you brief media first, or creative?  You may well ask in this multi-channel marketing world. Let us Start with the Cart This is your advertising message.  You want to put it in the cart and...
Apple has quietly step-changed streaming TV

Apple has quietly step-changed streaming TV

Until now, all streaming TV services work as an app on either your connected TV, or the set-top box, like an Apple TV. You go in to the app for Netflix, Hulu, ESPN, or HBO Now and navigate the content to what you want to watch. With the new Television app...
Why a media company is making a self-driving cars

Why a media company is making a self-driving cars

Self-driving cars from Google.  Dodgy fake news sites via Facebook.  Why are these companies doing this?  Good and Evil?  No, it’s their business – they are media businesses. Self-driving cars have been seen as a rather altruistic dream that Google is...