With DSTV’s recent price hike (rather big) we take a quick look at the growth of viewers.
What’s interesting is that, over the past five years, the Premium package viewers haven’t increased that much, whilst Compact viewers have increased dramatically.
Once considered by most marketers as the No1 channel, MNet, has now been far overtaken by Mzansi.
Infographic: Profile of Internet users in South Africa – debunking misconceptions
A common misconception amongst marketers is around the ages, race, and income level of people using the Internet in South Africa.
Infographic: Debunking marketer’s misconceptions about race profiles of media consumption in South Africa
It’s quite common that many of us (myself included) have certain perceptions of ‘white’ magazines and ‘black’ radio stations.
Infographic: The Marketer’s Guide to SA Travellers
Australians, New Zealanders and Germans are thought of to be well-travelled. Americans not so much. What about South Africans?