Infographic: The Marketer’s Guide to SA Travellers

Australians, New Zealanders and Germans are thought to be well-travelled.  Americans not so much.  What about South Africans?

94% of South African adults have never travelled overseas.  88% have never travelled locally by air.  Women are 20% less likely to have travelled overseas, and couples with young children are 10% less likely to have travelled locally within the past 12 months.

Of those who travelled locally in the past 12 months: 20% went to the coast and 7% went to a game farm; 70% stayed with friends or family and 20% stayed in a guesthouse or bed & breakfast, 4% stayed in a caravan and 7% went to a hotel.

Of those who have travelled locally by air, SAA leads the pack followed by Mango, and then Kulula.

Of adults who have travelled overseas, 10% have watched The Travel Channel in the past 4 weeks, and 25% have made travel arrangemens online.

The radio stations with the highest percentage of international travellers are Lotus FM and 702, and the magazine with the highest percentage of international travellers is Woolworths Taste.

The data is mined from 12,792 respondents living in South Africa.  Only data points with sufficiently stable sample sizes have been used.

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