Uncategorized | Limelight Boutique Media Agency

Superbowl 2016 Advertising – $5m a piece

by Ross Sergeant | Feb 8, 2016 | Uncategorized

The US Superbowl (the 50th) ran over the weekend, attracting its usual attention from viewers and advertisers. This year a single spot cost $5m (that’s just short of R80m per 30″ spot). The broadcaster, CBS, insisted that advertisers buy a page of both broadcast and digital advertising meaning that streaming services played all the broadcast ads.

The broadcaster also streamed the game (including music from Beyonce and Lady Gaga) through their streamed sports services of CBSSports.com (so available on AppleTVs, Roku’s, Chromecast, XBox etc). Mobile provider Verizon made it available to mobile via the NFL Mobile service.

So whilst the idea of streaming live sports in South Africa is a worry (where our Internet isn’t exactly the best) – clearly it is possible and probably inevitable, too.

Here is a selection of some of the ‘best’ commercials

DSTV growth over the last 5 years

by Ross Sergeant | Mar 3, 2016 | infographic, south africa, television | 0 Comments

With DSTV’s recent price hike (rather big) we take a quick look at the growth of viewers.

Infographic: Profile of Internet users in South Africa – debunking misconceptions

by Ross Sergeant | Feb 18, 2016 | digital, infographic, south africa | 0 Comments

A common misconception amongst marketers is around the ages, race, and income level of people using the Internet in South Africa.

Infographic: Debunking marketer’s misconceptions about race profiles of media consumption in South Africa

by Ross Sergeant | Feb 17, 2016 | infographic, magazines, media, newspapers, radio, south africa | 0 Comments

It’s quite common that many of us (myself included) have certain perceptions of ‘white’ magazines and ‘black’ radio stations.

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Infographic: Media habits of professionals

by Ross Sergeant | Sep 21, 2015 | infographic, media, Uncategorized, upper income

Too often, media and marketing decisions about high-income markets are made without sufficient data. For a really robust sample of professionals, we have consulted WhyFive’s BrandMapp with a sample of 3 786 individuals who ticked the ‘professional’ box including 485 engineers, 380 health professionals, 295 accountants and actuaries, 136 lawyers, we look.

Unsurprisingly, digital channels dominate the media consumption of all types of professionals. 94% of professionals have a smartphone and between 52%-60% of them have tablets.

They are less likely to read newspapers but, if they do, they read community newspapers. 44% say they don’t buy magazines.

Between 60% and 82% of professionals ‘buy things online’. Interestingly accountants and actuaries are 37% more likely to use LinkedIn whereas Lawyers are 36% more likely to use Pinterest.