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research on the media industry in south africa and sub-saharan africa media research needs to start with the consumer then the brand and, only then, the media opportunityPrint isn’t dead – it’s just a redundant format
When cassette tapes or Walkmans made way to portable CD players in the 90s, nobody cried “music is dead.” So why is there a debate around whether or not “print” is dead? It’s just a redundant format.
read moreDSTV growth over the last 5 years
With DSTV’s recent price hike (rather big) we take a quick look at the growth of viewers.
read moreCinema: Deadpool breaks records at SA Box Office
With 1.4m South Africans having attended the movies in the last 4 weeks (source: AMPS 2015B), it’s great to see that the cinema releases are still doing well.
read moreInfographic: Profile of Internet users in South Africa – debunking misconceptions
A common misconception amongst marketers is around the ages, race, and income level of people using the Internet in South Africa.
read moreInfographic: Debunking marketer’s misconceptions about race profiles of media consumption in South Africa
It’s quite common that many of us (myself included) have certain perceptions of ‘white’ magazines and ‘black’ radio stations.
read moreInfographic: The Marketer’s Guide to SA Travellers
Australians, New Zealanders and Germans are thought of to be well-travelled. Americans not so much. What about South Africans?
read moreInfographic: University graduates
With a nation grappling with a solution to providing higher education to all, we have an objective look at university graduates in South Africa and how to target them through media.
read moreInfographic: Marketer’s Guide to SA Rugby Supporters
We take an objective look at South Africa’s second most popular spectator sport – rugby.
read moreInfographic: Cape Town versus Joburg (media habits)
We have a look at what, objectively, makes the two cities so very different.
read more10 things to remember when reviewing a media strategy from your agency
There is much you, as the marketer, can still contribute to the process.
read moreInfographic: Media habits of professionals
Too often, media and marketing decisions about high-income markets are made without sufficient data. For a really robust sample of professionals, we have consulted WhyFive’s BrandMapp with a sample of 3 786 individuals who ticked the ‘professional’ box.
read moreInfographic: Magazines in South Africa
Magazines form one of the most interesting categories within media. Once considered the cornerstone of many a plan, magazines now are challenged to find their role in the new spectrum of communication channels on offer.
read moreRadio in South Africa – Infographic
South Africa has a wonderfully impressive spread of radio stations providing music, conversation, and companionship to all walks of life. 93% of all (adult) South Africans listened to the radio in the last 4 weeks.
read more4 Key things to remember when writing a media brief
Logic is to Magic as Media is to Creative. Both are interlinked and yet so often they are treated separately. If your key media person and your key creative person aren’t in regular contact and don’t have a healthy working relationship, you’re going to be in a difficult situation.
read moreThe Internet: real consumer opinions
South African is a digitally-engaged nation. Regardless of the country of comparison, the splicing of the market, we are all regularly using various digital channels and have strong, positive, opinions about those channels.
read moreCause marketing: What South Africans think brands should be doing
According to consumers: 25% believe business is responsible for providing solutions to pressing social issues and 35% think consumers should give back by buying things that result in contributions to worthy causes.
read moreNewspapers in South Africa
Much has been said about newspapers of late: they are in decline (which they are), digital is taking over (which it is) but the reality of the South African media context is that it is still an important communication channel.
read moreState of the Nation – Media in South Africa 2015
In media, as with any market, one is often on a better footing with suppliers when one understands the lay of the land. The infographic attached shows some interesting detail on the current state of media in South Africa
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