We take an objective look to where the money really lies in South Africa.
Men, in South Africa, earn 61% of the income. Black people earn 62% of all the income, followed by White people who earn one-quarter of the income.
LSM’s (life-style measurement, the popular television planning tool) attempts to split the country in to 10 separate lifestyle segments. Whilst LSM 9 & 10 have 42% of all income, LSM 6 & 7 have a pretty impressive 29% of all income.
No big surprise, the powerhouse of the nation, Gauteng, holds around 39% of all income. By home language, English speakers, Afrikaans speakers and Zulu speakers all bring home the greatest amount of income in South Africa.
Over 50’s still earn 25% of all income. The biggest earning age-group are the 35-49’s who earn 34% of all income.
So if you’re going to spend money on media, you might want to go where the money is. Below we look at which media delivers the most money (number of listeners/viewers x average personal income).
TV and Radio (driven largely by numbers of viewers/listeners) deliver the greatest monthly income earnings.
The TV station that delivers the most monthly income is ETV. The DSTV channel that delivers the most monthly income is SuperSport 3. MetroFM delivers more monthly income than any other radio station. Daily Sun delivers more monthly income than any other magazine or newspaper
why we love media
what clients see mostly are awesome presentations, hard-working campaigns, ah-ha moment insights, and clever ideas. what they don’t see are the hours and hours of analysis, meticulous planning, ideas sessions with media owners, tense negotiations, last-minute client bookings, and that moment when you figure out how to make a campaign work with champagne tastes on a beer budget. we love all this. it’s why we get up early in the morning and find it hard to switch off at night.
Showmax and Netflix are absolutely brilliant
So why is a media agency (which essentially advises clients where and when to advertise) interested in ShowMax or Netflix, when you can’t take ads on on them?
Print isn’t dead – it’s just a redundant format
When cassette tapes or Walkmans made way to portable CD players in the 90s, nobody cried “music is dead.” So why is there a debate around whether or not “print” is dead? It’s just a redundant format.
DSTV growth over the last 5 years
With DSTV’s recent price hike (rather big) we take a quick look at the growth of viewers.
Cinema: Deadpool breaks records at SA Box Office
With 1.4m South Africans having attended the movies in the last 4 weeks (source: AMPS 2015B), it’s great to see that the cinema releases are still doing well.
Infographic: Profile of Internet users in South Africa – debunking misconceptions
A common misconception amongst marketers is around the ages, race, and income level of people using the Internet in South Africa.
Infographic: Debunking marketer’s misconceptions about race profiles of media consumption in South Africa
It’s quite common that many of us (myself included) have certain perceptions of ‘white’ magazines and ‘black’ radio stations.