With 1.4m South Africans having attended the movies in the last 4 weeks (source: AMPS 2015B), it’s great to see that the cinema releases are still doing well.

 

 

Deadpool opened with a record-breaking R9.3m, proving to be the coolest R-Rated movie globally and locally (16LVS), and becoming the 3rd biggest superhero opening in South Africa behind Iron Man 3 and Avengers: Age of Ultron.Based on Marvel Comics’ most unconventional anti-hero, Deadpool tells the origin story of former Special Forces operative turned mercenary Wade Wilson, who after being subjected to a rogue experiment that leaves him with accelerated healing powers, adopts the alter ego Deadpool.

“ The response has been overwhelmingly positive!” commented Twentieth Century Fox local representative, Michelle Steytler “This success has resonated globally with a US opening weekend of $132.7m – not only the biggest all-time opening weekend for Fox in the US, but also in South Africa. We are truly thrilled that consumers chose to spend Valentine’s with our superhero!”

Book for NuMetro here: https://www.numetro.co.za/#/movie/3661

And book for Ster-Kinekor here: http://www.sterkinekor.com/site.php#/book/7862/IMAX - Deadpool/

For advertisers who are looking for a new perspective on Cinema, give us a call on (021) 761-3287 or email [email protected]

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