With so many creative agencies and publishers in Cape Town creating brand content (mostly advertising and magazine publishing) for a nation with a business and commerce hub in Greater Johannesburg, there is always a chance that marketing is viewed through a city-centric lens.
We have a look at what, objectively, makes the two cities so very different.
The data is sourced from 2,215 urban respondents living in Greater Johannesburg or Cape Town as well as all TomTom users compared to 200 cities around the world. Only data points with sufficiently stable sample sizes have been used.
10 things to remember when reviewing a media strategy from your agency
There is much you, as the marketer, can still contribute to the process.
4 Key things to remember when writing a media brief
Logic is to Magic as Media is to Creative. Both are interlinked and yet so often they are treated separately. If your key media person and your key creative person aren’t in regular contact and don’t have a healthy working relationship, you’re going to be in a difficult situation.
