The US Superbowl (the 50th) ran over the weekend, attracting its usual attention from viewers and advertisers. This year a single spot cost $5m (that’s just short of R80m per 30″ spot). The broadcaster, CBS, insisted that advertisers buy a page of both broadcast and digital advertising meaning that streaming services played all the broadcast ads.
The broadcaster also streamed the game (including music from Beyonce and Lady Gaga) through their streamed sports services of CBSSports.com (so available on AppleTVs, Roku’s, Chromecast, XBox etc). Mobile provider Verizon made it available to mobile via the NFL Mobile service.
So whilst the idea of streaming live sports in South Africa is a worry (where our Internet isn’t exactly the best) – clearly it is possible and probably inevitable, too.
Here is a selection of some of the ‘best’ commercials
Infographic: Profile of Internet users in South Africa – debunking misconceptions
A common misconception amongst marketers is around the ages, race, and income level of people using the Internet in South Africa.
Infographic: Debunking marketer’s misconceptions about race profiles of media consumption in South Africa
It’s quite common that many of us (myself included) have certain perceptions of ‘white’ magazines and ‘black’ radio stations.
Infographic: The Marketer’s Guide to SA Travellers
Australians, New Zealanders and Germans are thought of to be well-travelled. Americans not so much. What about South Africans?
